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The rebellion is coming against title companies real estate professionals are forced to use when representing a client in the purchase of a bank owned or REO home. These companies often don’t provide the highest level of service. Your business as a REALTOR or real estate agent is dependent on a smooth transaction. Bad service will negatively effect you and your business. Get ready for the Rebellion
Real estate business cards suck, I mean it they really do. Why? Well because most of your cards go to waste. Most consumers go to the internet when looking for real estate, and that is where they will usually find the agent that they eventually work with. Not a business card that they will either throw away or send to the business card graveyard, their drawer. Get away from business cards and get when the consumer is, Online.
Real Estate is a contact sport, the more people you contact, the more likely they will do business with you. With 500 million members, Facebook is a fantastic resource for Real Estate professionals because that’s where the masses congregate.
Real estate marketing, has changed. To be a successful real estate professional, you need to place your message in a place with the masses congregate. Places like Blogs, Facebook, Twitter, linkedin, yelp etc. That’s where the masses are.
Just got back from Raincamp Prescott and it was great. Great people, great information and a great time. ActiveRain’s Raincamp is all about Blogging on ActiveRain to attract more business.
Real Estate Marketing has changed. Buyers no longer respond well to outbound marketing tools like flyers and postcards. Instead, the new buyer wants to find you. Inbound marketing can help them find you.
Twitter is a fantastic resource for Real estate professionals, if you know how to use it. Every Realtor should be Monitoring their names, brands and at the very least niches on twitter.
Real estate flyers don’t work. They are expensive and time consuming and a waste of ink, paper, a tree, etc. Don’t use flyers, direct the consumer to a blog where they can get more information, discover your value proposition and search for properties
Today Facebook launched Places. What’s Places? Places is a feature that lets you share your location with your online “friends”. Your check-in will then appear on that location’s “place page,” on your profile and in your friend’s News Feeds.
Stephen Garner
Phone: 480-223-8113
Fax: 480-892-2680
