Archive for March, 2010

« Older Entries

Realtors and Mobile Marketing

Tuesday, March 30th, 2010

Are you ready for mobile marketing?  Did you know that mobile marketing is expected to direct more traffic than the “traditional Internet” does today?  Mobile marketing is a huge deal for your real estate business.  You would be best served to understand it.

Most Realtors and loan officers judge their website or blog by the way it looks and its functionality. Sure, looks is important but its not all “that and a bag of chips”.  What does your website or blog look like?  Is there flash?  Flash is awesome…isn’t it?

Nope.

Consumers deal with immediate gratification. That means that they are more likely to browse the Internet from their phone’s (iPhone, blackberry, Droid, HTC)  than waiting to search when they get home.

Pull up your website, how does it look?  Now pull up your website on your phone.  Does your website still provide the same functionality?  Can a consumer find the same information? Is your website still useful?

What about connection speed?

How long does it take your page to load?  Is it like 3 or 4G or is it sloooow like dial-up? The faster your page loads on a mobile device, the more likely a consumer will search and stay on your site.

If your site is not optimized for today’s smart phones, you may want to look into getting it optimized.

If you are a Realtor or Lender in the Phoenix Metro area, lets talk.  I can help you grow your business.

For All Your Marketing, Escrow and Title Needs

Tags:
Posted in Marketing | 1 Comment »

HEFI, Home Equity Fractional Interest-A Win/Win

Monday, March 29th, 2010

Ask anyone that knows anything about our housing market and they will most likely agree that we need to keep more people in their homes to begin a housing recovery.  The problem is that loan modification as we know it is non-existent and short sale or foreclosure obviously don’t do anything but make the situation worse. You would think that loan modification would be the best route.  You would of thought that until the FDIC  announced that over half of the borrowers who received a loan modification that did not include a principal reduction re-defaulted after multiple payments. What if the Servicer could reduce the principal on a mortgage in exchange for an option to share in the equity and potential appreciation of the property? Wouldn’t it be great to have a program that addresses the real problem….keeping people in their homes?

  • What if there was a way to reduce or eliminate the Lenders loss mitigation costs normally associated with a Short-sale or Foreclosure?
  • What if the Lender had a financial incentive to reduce the principal balance on a mortgage in a loan modification
  • What if there was a real incentive to the Homeowner to stay in their home and not go to Foreclosure or Short sale?
  • What if the Homeowner was able to stay in their home without the damage to their credit associated with a Short sale or Foreclosure?
  • What if the Lender could participate directly in a borrower’s successful retention of their home vs. a second lien position?

All the above is possible with HEFI Home Equity Fractional Interest. HUD first proposed a program called “Hope For Homeowners” (H4H) last August that was based upon some of the themes above and it has failed miserably. Hope For Homeowners penalized the lender who was taking the biggest loss by passing the benefit of the Shared Equity to HUD and Ginnie Mae when the home appreciated with no return of the forgiven debt back to the original Lender that would reduce the principal balance.

  • Why not a Win / Win?
  • Why not have the Lender that is reducing the principal balance retain the equity?
  • Why should the existing Lender be forced to sell off the now performing senior mortgage?
  • Why not retain the newly performing loan and sell that loan at a future date at Fair Market Value instead of at a discount?

HEFI provides the Homeowner with a partner in their successful retention of their home instead of having their equity shared for life, as it is in Hope For Homeowners. In a Home Equity Fractional Interest (HEFI) the homeowner retains the right to redeem the HEFI and regain 100% of the home’s equity and allows the Lender that exchanged the reduced principal balance for a HEFI to maximize his recovery.

Some Benefits of HEFI

  • Homeowners get to stay in their homes by granting a fraction of equity
  • Homeowners retain their ownership rights
  • Foreclosure costs to the surrounding community are avoided
  • Homeowners preserve their equity and maintain their properties
  • Likelihood of a re-default is mitigated
  • In the event of default, the HEFI converts into a Tenants-In-Common allowing the HEFI owner to sell the home as a resale

There are several servicers testing HEFI throughout the country, several of the experts I have spoken to believe HEFI is a reality that will soon be a viable option for banks and struggling homeowners.

For more information about HEFI, contact  EquiDebt Solutions

Thanks to Don Doerr and Doug Farnham or Thomson Conant’s  Mortgage Mediation Group

For All Your Marketing, Escrow and Title Needs

Tags: , , ,
Posted in Sellers | 2 Comments »

Loan Modification: Why YOU Probably Won’t Get One. IndyMac

Saturday, March 27th, 2010

Short sale, foreclosure, loan modification.  These seem to be the buzz words when talking about real estate these days.

If you can’t get a loan modification, maybe you can get a short sale BEFORE you become a victim of a FORECLOSURE.

Loan modification is like a Sasquatch or Big Foot. I have heard of them but I have never actually seen one, although I am told that they exist. I mean, I know plenty of people that have had a short sale, and I surely know plenty of people that have had a foreclosure BUT, I can honestly say that I have never met anyone that has had a loan modification.

Under normal circumstances this would be a little weird, but these are not normal circumstances.  You see, I am in the title insurance industry.  I work with REALTORs, lenders and investors all day and yet I don’t personally know anyone, nor have I heard of someone who, knows someone, who knows someone that has had a loan modification.

Weird.

When thinking in terms of “loss” I (being a sensible American) would think that a loan modification would be the best way to go for all parties.  What I mean is, we have a serious problem right now with our housing market.  Foreclosures and short sales continue to force good people from their homes and adds to the slippery slope that is the housing market. Wouldn’t it make sense to offer more modifications to people that want to stay in their homes? Wouldnt this begin to shore up our subdivisions>city’s>states and the country as a whole and start us on a faster recovery?

I would think so.  Wouldnt you?

A client of mine (thanks Brent) forwarded the video below to me yesterday and asked me to take a look.  Now, there are not many things that I see that jump off the page (or screen in this case) that make me want to scream.  But this is certainly one of them.

Do me a favor,  After you view this short video, and after you are done shaking your head in disgust like I did.  Forward it to everyone that you can.

This is absolutely ridiculous.

These are good, hard working people in my subdivision>city>state>country that are being forced out of their homes. As you can see, our system is broken, there is a real problem when there is a  financial incentive for a bank to deny your modification in favor of short sale or foreclosure .  FAIL.

For All Your Marketing, Escrow and Title Needs

Tags:
Posted in Rant | No Comments »

BS Show Episode 3-Short Sale and the Security Nightmare.

Thursday, March 25th, 2010

REALTOR’s all over Arizona have changed their business models to pursue short sale.  It makes sense as up to 65% of all the sales that take place in Maricopa County are distressed sales  (short sale or foreclosure).

As a Realtor you are most likely concerned with identifying short sale candidates, marketing and contacting them, finding a buyer and ultimately negotiating a successful short sale.  In order to approach the bank with a short sale there are certain things that most agents will collect : pay stubs, tax returns, social security numbers just to name a few.

According to Don Doerr and Doug Farnham of Thomson Conant’s Mortgage Mediation Group, there are compliance regulations that now apply to you and your business as a result of collecting financial information to short sell a property.  I was not aware of this either, which is why we chose to make episode 3 of the “BS” Show: “Short Sale and The Security Nightmare” .

Most loan originators are aware of the rules associated with accepting sensitive client information.  They do it on a daily basis. Most real estate professionals, however, have not had to deal with compliance regulation and processes such as DSS (Data Security Standard), DLP (Data Loss Prevention) and ILM (Information Lifecycle Management).   These are more than just fancy terms.  These processes apply to anyone that has access to client information, for how long, how data is stored and disposed of, and requires you to show logs and security measures to establish compliance.

Arizona is in the top 5 states for identity theft. According to Don and Doug, If ID theft is linked back to a leak at your company, you will be required to demonstrate how you have followed all required regulations.  You will also need to produce  policies and procedures, document and logs to show that regulations were followed.  Before you tell yourself this could never happen at your business, think about this; cyber crime is growing at record pace and becoming more sophisticated each day.  Even the largest companies with the biggest security budgets have been infiltrated.  Although the economic return from hacking your computer may be small by comparison, your computer is an easy target.  A hacker will always go after the low-hanging fruit first.

There is no way to guarantee your computer or office has not, or will not be compromised.  Compliance is about minimizing that risk and being able to show that you did your due diligence to secure the data in the event of a breach.

Some things to consider even if you don’t store client information on your computer:

  • Email is not secure.
  • Do not accept information by email.
  • Additionally, if your email syncs to your phone you have just extended the endpoints of your data network as these devices should be encrypted.
  • It is possible to have data stolen from your phone through a blue tooth connection without your knowledge and of course there is always the possibility of losing your phone.

Chat (messaging) programs are also not secure, they store a chat log on your computer, and are a common method hackers use to gain access to, or upload malware to your computer that will monitor your activity.

Many lenders require information be entered into an online system (i.e. Equator).  If your computer is compromised this data could be captured by hackers and sold to the highest bidder.

Required Regulations:
Don and Doug remind us “there are many regulations that apply when you start accepting sensitive client data.  Most of these contain overlapping requirements.  For many companies, following the PCI (Payment Card Industry) requirements covers the minimum requirements for many other regulations.   Even if you do not accept or process credit cards, PCI is a well accepted standard and is very clear in its definitions.  It is also well supported by numerous software programs for testing and report generation.   As an alternative to PCI, ISO27001 is becoming an accepted standard.  Because the data collected by a client relate to mortgage origination there are parts of SOX (Sarbanes Oxley) and GLBA (Gramm-Leach-Bliley Act) that could apply.  But these last two are not as well defined as PCI or ISO27001 and are somewhat vague as to DSS requirements.  FISMA is a government standard released by NIST (National Institute of Standards and Technology) that seems to have some teeth as far as enforcement and penalties.”

You are responsible for the security of the data you receive from a client, even if you have a third party handle the negotiations and processing.  It is imperative that you confirm that any software you use to process or any third party used to process this data meet these requirements.

For more information about Data collection and how you can protect your clients and yourself, please contact

Don Doerr
Director, Mortgage Mediation Group
602.774.3757
ddoerr@tcmmg.com

www.MortgageMediationGroup.com

or

Doug Farnham
Thomson Conant
602.326.6552
dfarnham@tcmmg.com

Here are some links to help you with tracking and compliance:
PCI (Payment Card Industry) Compliance
Policies and Procedures Template for PCI
GLBA (Gramm-Leach-Bliley Act)
FISMA
ISO27001
MA201
MediationNet (Short sale software for attorneys and processors.)

For All Your Marketing, Escrow and Title Needs

Tags: ,
Posted in Education, The B.S. Show | 3 Comments »

Realtor Designations, An Uncomfortable Conversation

Tuesday, March 23rd, 2010

Yesterday I was called by a client who was extremely excited that she got her ABR.  The first question I asked is “Does having that or any designation get you more business-does it increase your bottom line?” Her response…..”Stephen-buyers and sellers want to know that they are working with a Realtor that has invested in their education-so yes it does get me more business.”

But really does it?

I can understand that the education that comes with the designation is valuable but what about the designation itself?

I am not a Realtor so what I see is from the outside looking in, that doesn’t mean that I am right or correct, it’s just my opinion.

Here is where the uncomfortable conversation starts.

I think there is a cottage industry of companies that are lining up to sell Real Estate professionals designations.  But does the designation actually get you more business? Does it increase your bottom line?

We are all consumers in some way or fashion and as a consumer I wonder if a Realtor’s designations or anyone’s designations for that matter translate into more business. Does it make a buyer or seller more likely to call you?  If you took your Toyota in for service, do you really care if the mechanic is TBV certified?  Do you even know what TBV means?  I don’t think the consumer says “Oh look honey, lets pick this REALTOR or that mechanic because he/she is a ABR or TBV. Why? Because they have absolutely no idea what it means. More importantly, they have no idea what it means to them….what is the benefit to them? Remember: What’s In It For Me?

Everything I have read leads me to believe that consumers usually are finding the area they would like to live in on the Internet, then the property, then the Realtor.  When they go to the Internet, they are not looking for a Realtor, they are looking for property.  When it’s time to find a Realtor, they will often pick the first one they come across to make their home ownership goals a reality.

There are tons of designations out there available to REALTOR’s: ABR, GRI, CRS, CDPE, ABRM, ALC, CCIM, CIPS, CIM, CRB, CRE, GAA, GREEN, PMN, RCE, SAA, SRES, SIOR, AHWD, E-PRO, REPA, RSPS,SFR, TRC the other day I even saw a designation for social media!  If I don’t know what most of these designations mean and you probably don’t either….does the consumer?  So I ask again, Is there any value for designations? Does it increase your bottom line?

In my opinion, the only designation that means anything to the consumer is the one that doesn’t even exist.  I.P.P.S. or I Provide Phenomenal Service.  This is a designation that consumers would surely look for, especially since real estate is a SERVICE industry.

I have an idea,…how about a new designation the “I Provide Phenomenal Service”.  The “I.P.P.S.” designation would let everyone know that you are the creme of the crop in what you do. That you have the stamp of approval from other buyers/sellers that have worked with you. That you can be counted on to do as you say. Sounds like basic requirements to be in business today, sadly it’s not.

What should the basic requirements be?  90 hours of classroom instruction? Service school? A proven record of delivering on past commitments?  Letters of recommendation from past clients?  A high score from a secret shopper? Written Test? Bootcamp?

By the way, since I appear to be on a rant I will go one further……When the consumer see’s “Top Producer”, “Multi-million dollar producer” “Presidents Circle”etc.  on someones business card or marketing,…Does It tell them that its more about YOU than THEM?

Does anyone really care that someone was a “Top Producer 2003″, it’s 2010!

About the only one that I see that has some value is the GRI, as it teaches a Realtor how to do a business plan and marketing plan.

Remember, the number 1 complaint in the real estate industry (Realtors, Escrow, Title, Lending) is lack of communication.  In a service occupation like real estate many fail to provide the most basic service….Communication.

What do you think…..Are designations in real estate important? Do they mean anything? Do they increase your bottom line?

By the way….I made the TBV designation up, so don’t go around looking for a TBV certified mechanic…

Stephen Garner YTU, JUY, MHF, U-Pro, YTV. MCX, MP3, KGB, FBI,

For All Your Marketing, Escrow and Title Needs

Tags:
Posted in Education, Rant | 2 Comments »

Realtors: What You Don’t Know Can Hurt You

Sunday, March 21st, 2010

What You Don’t Know CAN Hurt You.

It’s Sunday morning, I’m enjoying my first cup of coffee with my 1 year old son Alejandro, (no he is not drinking coffee).

My ritual is pretty much the same every morning. I get woken up by Alejandro, then my 6 year old gets up and asks me to turn on the computer so she can go to Playhouse Disney or Nick Jr and I make my coffee while listening to the local news.

It’s the local news that prompted this early morning post.  Seems like every other commercial I hear ends with the same call to action “Follow us on Facebook and Twitter”.  The newscasters say “for more information go to my blog or follow me on Facebook and Twitter”.

This new chant that I hear all over the TV and radio prompted me to wonder why so many real estate professionals I talk to don’t understand the significance of the change that is occurring.

Blogs, Facebook, Twitter, YouTube, LinkedIn, etc… represent the future of Real Estate. It’s not me that is saying this, it’s the consumer-they are the driving force behind the changes.

Then it hit me…part of the challenge with this shift has to do with age.  The average age of a Realtor in the United States is 56 while the average age of a buyer is 36, and therein lies one of the problems.

“What we have here is a failure to communicate” Cool Hand Luke

There are 400 Million people on Facebook.  Facebook eclipsed Google as the webs top destination in March 2010, the average consumer spends 55 minutes per day on Facebook, Twitter adds 10,000 users every day, YouTube is the 2nd largest search engine, 96% of consumers belong to a social network, 25% of the information on the internet is links to user written content…..these are all facts, but you wouldn’t know it or understand it unless you are using these technologies.

The consumer wants what they want.  It’s that simple. They want to share information, and they want immediate gratification. The change last year to FLEXMLS was an excellent example of what the consumer wants.  One of the main features of Flex is the ability for the consumer to search for listings, they want to be in control of what they see, not what you send them that “fits their needs”.

There are 1000′s of conversations going on right now about real estate but you can’t hear them unless you are on the same frequency-that frequency IS social media.

If you are a Realtor or Loan Officer in the Phoenix Metro area, please call me for a one-on-one appointment to discuss your social media goals.

For All Your Marketing, Escrow and Title Needs

Tags: , , ,
Posted in Inbound Marketing, Marketing | No Comments »

Short Sale: Is Arizona a Non-Deficiency State?

Friday, March 19th, 2010

The BS Show took a road trip to Phoenix today to meet with Doug Farnham, Director of Business Development for Thomson Conant Mortgage Mediation Group.

If you are a REALTOR in Arizona that works short sales you have most likely been told that Arizona is a non-deficiency state.

A deficiency judgment is a judgment lien against a debtor, defendant or borrower whose foreclosure sale did not produce sufficient funds to pay the mortgage in full. This option may or may not be available to the lender, depending on whether they have made a recourse or non recourse loan.

In a nutshell, it means that the lender cannot pursue the borrower for the difference between what is owed and what the house sells for in foreclosure.  There are of course exceptions to every rule so you should always seek legal advice to see how a short sale or foreclosure will effect you or your client.

We wanted an answer to some of the BS that we (and likely you) have been told regarding whether Arizona is a non-deficiency state and if so, under what scenario(s) would Arizona laws not apply.  We have heard different things from different people so we expected a vague answer from Doug as well. We were pleasantly surprised to find that Doug was a wealth of information.

The first thing that became obvious from talking with Doug is that Arizona’s anti deficiency laws are written in regards to foreclosure, not necessarily short sale.

Turns out, Arizona is a recourse state, which means that a lender could sue under certain circumstances for a deficiency. Doug outlined some of those scenarios below for us.

“The Arizona State Statute does not mention the actual words “short sale” so there has been some debate on whether or not short sales are included in the State’s anti-deficiency statues.”  Although he has not reviewed the actual case law it was his understanding that this defense has been used successfully in the case of short sales.

Doug says this is why it is best to negotiate a release from future liability with the lender(s) to avoid this entire issue.

We enjoyed talking  about short sales with Doug so much that we will be going back to see him next week to discuss next week’s topic: “Short Sales and the Security nightmare, Are You In Compliance?”

Did you know that there are compliance regulations that now apply to you, the REALTOR and your business as a result of collecting financial information to short sell a property? We hope to see you next Friday.

Doug can be reached at:

Doug Farnham
Director of Business Development
Thomson Conant PLC
Mortgage Mediation Group
(C) 602.326.6552
(F) 602.840.3290
email: dfarnham@tcmmg.com

For All Your Marketing, Escrow and Title Needs

Tags: ,
Posted in The B.S. Show | 3 Comments »

Arizona Realtors: How To Use Facebook In Your Arizona Real Estate Marketing

Wednesday, March 17th, 2010

www.Facebook.com/MyTitleGuyStephen

Depending on who I talk to Facebook is either “only for friends and family” or it’s one of the best marketing  tools available for today’s REALTOR’s and Loan Officers.

I can tell you from personal experience that Facebook is one of the best business marketing tools available for Real Estate marketing.

The market has changed, more importantly, your customer has changed.

If you are going to profit from this changing market you must first understand your customers and how THEY have changed.

Average age of Realtors in the U.S.  54
average age of buyers in the U.S.     36
Houston, we have a problem…..there appears to be a disconnect

Social media tools like Facebook have changed the marketing landscape for Realtors. Unfortunately, most Realtors don’t know the true value of Facebook!

Some Interesting Facts about FACEBOOK

  • 1 year ago had 250 Million users
  • As of January 2010 Facebook had 400 Million users
  • Fastest growing age group on Facebook is 55-62
  • largest age group on Facebook is 35-45
  • Coincidentally, guess what the largest group of buyers is….35-45 (Opportunity)
  • Facebook is now the most visited website in the U.S. surpassing Google for the 1st time in March 2010
  • On any given day, Faceboook is responsible for 33% of all the Internet traffic

To have success with Facebook you must be willing to ENGAGE.

How are you using Facebook? What are your goals?

Many of the Real Estate professionals I speak to that say “Facebook doesn’t work” are using it the wrong way.

TEST….

Count the last 10 posts you made on your Facebook wall . How many of those are Real Estate related?  If there are a lot of them (5 out of 10),  you are losing your audience.  They will tune you out.

General rule with regards to Facebook marketing, If you wouldn’t stand on a table at a cocktail party and scream “I have a 4 bedroom 2 bath home for sale in Chandler”, If you wouldn’t do it at a cocktail party, Don’t do it on Facebook!

Would a Dentist always post something constantly about teeth? “Take a look at these cavities!!” NO! Be Human, don’t have an agenda. There needs to be a balance of business and personal.

Here is a Tip: Always read what the people in your sphere of influence say on your news feed.  Engage people.  Do you think that if you comment on what someone else says, that they would be more likely to comment on what you say?  Absolutely!!
Don’t just post, conversate……

Be willing to share some personal information, that is how your customers what to connect with you.  There are powerful ways of doing this. (I share this with my clients one-on-one)

Once in a while I run into someone that believes in Sasquash, these are usually the same people that believe Social Media Tools Like Facebook are a Fad.  If this is someone you know remember this: Social Media represents the largest shift in our culture since the Industrial Revolution. It’s not only not going away, it’s going to get bigger and bigger. Check out the short video below to illustrate this point.

Another thing, There is a big push right now for consumers to rate, guess who…..YOU the Realtor. Go ahead, check it out and Google: “Rate Real Estate Agent” and see how many have already popped up. If it were me, I would ask my clients to write a review of me for one of the 3 top sites. (75% of all clicks on the 1st page of Google go to the 1st, 2nd or 3rd position.)

While I did share some good nuggets of information here about using Faceboook in your Real Estate Marketing, it’s not even close to what I can show you in person. If you are a Realtor or Loan Officer in the Phoenix Metro area and would like help setting up your Facebook or other Social Media marketing system, please call me.

For All Your Marketing, Escrow and Title Needs

Tags: , ,
Posted in Facebook | 2 Comments »

Arizona REALTORS: Is Your Marketing Ahead Of The Market?

Wednesday, March 17th, 2010

I took a drive up to Scottsdale from the southeast valley today to hear Max Pigman of Realtor.com discuss capturing and converting buyers, social media and getting ready for profit in 2010.  Just when I thought I knew it all, someone like Max comes along and puts what I was thinking into hard numbers.  That what he did for me, and that what I will attempt to do for you.

Now, this information is for my clients, if you are not one of them, kindly close this page and go about your day…….

OK, now that they are gone…..  Here we go.

What is the market doing?

Nationally we have seen 8 straight months of rising higher sales rates. More houses will be sold this year than last year and more the following year.

REALTOR.com expects 15% higher unit sales nationally.

Have you seen the local news lately? Even the news is encouraging buyers to get off the fence and buy now.

Why this is a great opportunity for you:
1980 there were 760,000 REALTORS in the U.S., at a time when there were 17, 18 or even 19% interest rates. 70,000 of these folks got out of the business in 1990 due to the recession.
1990 673,000
1990 820,794
1995 726,251
2000 756,748
2006 1,103,386
2007 1,265,569
2008 1,336,855

NAR has just announced they expect their membership to drop to approximately 1,112,645 members. This number is down 224,000. This means there will be more homes sold this year than last year AND there are less competing REALTOR’s.

Here is your opportunity:

Most profit is made by REALTORs that are positioning themselves for the rebounding market. Your marketing needs to be ahead of the market. Most agents I speak to are shell shocked, they have cut out most if not all of their marketing!  You have an opportunity to be in the right place at the right time.

In the next 90 days, there should be alot of buyers entering the market, more and more buyers believe the market has experienced a “snap bounce” they believe the market has gone down too far and will rebound quickly.  This is a great time to capture market share.

Is now the right time to buy?

YES! You know it and so do I.

Facts:

In 2007 the average price here in Phoenix was 257,900. In 2009 Q4 the average price was 143,900. That is a 44.01% decline!

Now could be the perfect time to buy. Lets take a a value of $300,000.

2006 value                                      $300,000
Today’s value                                      167,700
% adjustment                                         44.1%

Difference                                          $132,300

Now factor in appreciation.  Lets use conservative estimates.

5 year Appreciation estimate

Year 1    0%

Year 2    1%

Year 3    2%

Year 4    3%

Year 5    4%
2015 estimate of value for  a home purchased today is $184,470
potential gain $16,770
tax credit $8,000

Gain in 5 years =$24,770

BUT…..If interest rates go up even .5% a buyer will have $25,000 less in purchasing power. This is why it’s important to buy now..

I’m telling you, This is the most opportunistic market most people have EVER or EVER will see.

There are more houses to sell and less agents to sell them. There is some opportunity there for you.

Of course, all the information above assumes that you are continuing to market yourself.  When a buyer believes that there is a great opportunity to buy, they will go to the Internet.

Will they find you?

Ready?

Go.

Arizona Realtors, If you would like help getting your marketing set up to take advantage of these opportunities, Lets Talk…. please call me.

For All Your Marketing, Escrow and Title Needs

Tags: ,
Posted in Education, Inbound Marketing, Marketing, Uncategorized | No Comments »

Realtors and Loan Officers, ignore Facebook at your own peril.

Wednesday, March 17th, 2010

If you have been around me for any period of time I most likely have brought up integrating Facebook into your Arizona Real Estate marketing.

This week, leveraging Facebook in your  Arizona real estate marketing got some validation.

Facebook has now eclipsed Google as the most visited website on the Internet.

Let me say that again…..

More people are going to Facebook daily than Google.

Hitwise recently reported that market share of visits to Facebook.com increased 185% last week from the same week in 2009. And Google grew 9%.

Facebook vs Google visits

Let me ask you a dumb question: If I told you that all your past, present and future clients would be in isle 6 at Safeway tonight at 8:00PM, would you go?

Of course you would, you would be insane not to.

Well all your past, present and future clients are using Facebook.

Do you know how to use Facebook to reach them?

Realtor’s and Loan Officers, ignore Facebook at your own peril.

Realtor or Loan Officer in Arizona? Call me to start implementing Facebook into your marketing strategy.

For All Your Marketing, Escrow and Title Needs

Tags: ,
Posted in Facebook | No Comments »

« Older Entries

Archives

Latest News

What’s In It For Me?

Contact Me

Stephen Garner
Phone: 480-223-8113
Fax: 480-892-2680