www.Facebook.com/MyTitleGuyStephen

Depending on who I talk to Facebook is either “only for friends and family” or it’s one of the best marketing  tools available for today’s REALTOR’s and Loan Officers.

I can tell you from personal experience that Facebook is one of the best business marketing tools available for Real Estate marketing.

The market has changed, more importantly, your customer has changed.

If you are going to profit from this changing market you must first understand your customers and how THEY have changed.

Average age of Realtors in the U.S.  54
average age of buyers in the U.S.     36
Houston, we have a problem…..there appears to be a disconnect

Social media tools like Facebook have changed the marketing landscape for Realtors. Unfortunately, most Realtors don’t know the true value of Facebook!

Some Interesting Facts about FACEBOOK

• 1 year ago had 250 Million users

• As of January 2010 Facebook had 400 Million users

• Fastest growing age group on Facebook is 55-62

• largest age group on Facebook is 35-45

• Coincidentally, guess what the largest group of buyers is….35-45 (Opportunity)

• Facebook is now the most visited website in the U.S. surpassing Google for the 1st time in March 2010

• On any given day, Faceboook is responsible for 33% of all the Internet traffic

To have success with Facebook you must be willing to ENGAGE.

How are you using Facebook? What are your goals?

Many of the Real Estate professionals I speak to that say “Facebook doesn’t work” are using it the wrong way.

TEST….

Count the last 10 posts you made on your Facebook wall . How many of those are Real Estate related?  If there are a lot of them (5 out of 10),  you are losing your audience.  They will tune you out.

General rule with regards to Facebook marketing, If you wouldn’t stand on a table at a cocktail party and scream “I have a 4 bedroom 2 bath home for sale in Chandler”, If you wouldn’t do it at a cocktail party, Don’t do it on Facebook!

Would a Dentist always post something constantly about teeth? “Take a look at these cavities!!” NO! Be Human, don’t have an agenda. There needs to be a balance of business and personal.

Here is a Tip: Always read what the people in your sphere of influence say on your news feed.  Engage people.  Do you think that if you comment on what someone else says, that they would be more likely to comment on what you say?  Absolutely!!
Don’t just post, conversate……

Be willing to share some personal information, that is how your customers what to connect with you.  There are powerful ways of doing this. (I share this with my clients one-on-one)

Once in a while I run into someone that believes in Sasquash, these are usually the same people that believe Social Media Tools Like Facebook are a Fad.  If this is someone you know remember this: Social Media represents the largest shift in our culture since the Industrial Revolution. It’s not only not going away, it’s going to get bigger and bigger. Check out the short video below to illustrate this point.

Another thing, There is a big push right now for consumers to rate, guess who…..YOU the Realtor. Go ahead, check it out and Google: “Rate Real Estate Agent” and see how many have already popped up. If it were me, I would ask my clients to write a review of me for one of the 3 top sites. (75% of all clicks on the 1st page of Google go to the 1st, 2nd or 3rd position.)

While I did share some good nuggets of information here about using Faceboook in your Real Estate Marketing, it’s not even close to what I can show you in person. If you are a Realtor or Loan Officer in the Phoenix Metro area and would like help setting up your Facebook or other Social Media marketing system, please call me.

For All Your Marketing, Escrow and Title Needs

Tags: Facebook Marketing for Lenders, Facebook Marketing For Realtors, Using Facebook in Real Estate

This entry was posted on Wednesday, March 17th, 2010 at 11:49 pm and is filed under Facebook. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.