Inbound Marketing

Archive for the ‘Inbound Marketing’ Category

Realtors: Give To Receive

Tuesday, July 27th, 2010

FREE WIFI IS BACK! Hooray!!

Do you remember when Starbucks stopped offering FREE WIFI? I do. I do because it was the last time that I met clients at Starbucks. I am a title rep for a national title insurance company in Phoenix AZ. I help my clients (REALTORS) get found on the internet. It’s because of this that I need my laptop to show my clients how to use Facebook, Twitter, LinkedIn, YouTube, Yelp, WordPress and most importantly, how to use them together. Something that is not fun on a wireless card. So, when Starbucks stopped offering FREE WIFI, I went to one of their competitors, where the WIFI is plentiful. It was probably an expensive decision for Starbucks to make. I know it cost them business. How much? Well… Lets assume that there are 10 other people throughout the whole country that felt the way that I did and took their $6 to a competitor. Those 10 people, (getting coffee everyday) represent $2,190 per year. Not much right? Unless of course there were a 1000 people that took their $6 somewhere else, once again an underestimate I am sure. Those 1000 people represent $2,190,000 in lost revenue. What’s my point? Don’t be stingy? Not really, Give to receive. I would have kept going to Starbucks every day, if they hadn’t made my job harder.

How does this carry over into your real estate business? Give to receive! This concept may be contrary to many of the “Old Timers” in the business. By old timers I mean 2000 and before. No, I’m joking. But not really. Anyway. Give to receive. Many of you in the business remember being on floor time, (yes I said it-floor time) and getting a call from a potential customer inquiring about a listing of your brokerage. Most remember the mentality of not giving any information away until and unless the person either provided contact info or agreed to set an appointment to see the listing. Remember these little gems?

Consumer: “yes, I would like some information on 1234 E main street”

Agent: Well what are you looking for?

Consumer: Well, how many bedrooms are there?

Agent: Well how many would you like?

and around and around and around and etc..

OK. now if you are still doing that (floor time), no I mean that kind of dialogue with potential customers-STOP!

Why? Well I sincerely doubt that you are still doing Floor Time and if you are, please call me….. I can help. (Really)

OK, STOP. This is the information age, The age of SHARING! So SHARE! Some agents don’t give away anything, not even information until a potential customer makes the 1st move, (buyer-broker agreement) registration on a website or maybe a verbal commitment. This could be a mistake.

You have a wealth of information from your vast experience as a Realtor. Most of you have “seen it all” well, until something absolutely crazy happens and then you have seen it all again. Anyway, You have a wealth of information that many of you are reluctant to share. Why?

Catch this: You are more likely to get a customer drawn to you because of your willingness to share than not. Yep, I said it. I mean, the internet is your friend. (Unless you are a kid in which case stay away.) Wink

Ok, so, if you follow me in any capacity you know that I often recite statistics on the number of your customers that go to the internet when looking for information, real estate, etc.. If you know what you are doing (and I can help you if you don’t) you can share your expertise in a blog or a video or a tweet. And help your customers find you. Its called Inbound Marketing. What kind of information?

What’s a short sale?

How does a short sale work?

Whats an REO?

Whats a Trustee Sale?

After Foreclosure How Long Do I have?

Process of buying an REO/shortsale

Do you qualify for a short sale?

Strategic Default

Short Sale and 1099

Pretty much anything that a customer asks you is of value to more than just that person.

This is the kind of information that your customers type into Google. This is the kind of value added information they want. So give it to them! If I want information about whether or not short sale is right for me, and I type into GOOGLE “Is short sale right for me” and I come up with your blog or video blog or tweet etc… that answered my question, am I more or less likely to call you? (If you said less-click the red dot on the top left on your MAC or the red X on the right side of your PC and sign off because you are not listening.)

Marketing has changed. You can bring your clients to you, you don’t need to spend all of your time looking for them. If you are fortunate enough to have a buyer come across your website and you require a registration to “search the MLS”, they are most likely going to do what I and countless others at Starbucks did, back out and move on to a competitor. Provide the information they want and need but make sure your value proposition is clear. Why should someone work with you? Are you going to save me time and/or money? Want to be successful at Real estate marketing? Be the answer to my question when I type whatever it is in Google. Remember, 87% of all searches happen in Google.

Great News! Starbucks has reversed course and now provides FREE WIFI again, so I will be heading back over there to meet with my clients. Anyone want to join me? I hope to see you there.

How do you give to receive?

If you are a Realtor in Arizona that would like help with your real estate marketing, specifically “getting found”, call, email, DM, Tweet, Smoke Signal, Bat Signal me. (By the way, I don’t know if it is really called a Bat signal but Ryan Johnson with Keller Williams East Valley in Tempe AZ said it was, blame him if its wrong, not me.)

I Help My Clients Get Found On The Internet, using Social Media, Blogs and Video

Tags: Give To Receive
Posted in Inbound Marketing | No Comments »

The Great Reset-Arizona Real Estate

Thursday, July 1st, 2010

Here in Arizona, if you are a Realtor and you are busy with deals, you are most likely one of two things-a Short Sale Realtor (specializing in Short Sales) or an REO Realtor (specializing in-well, you know). With all the focus on Short sale vs foreclosure, it’s really easy to overlook the systems that are required to run and build a successful-profitable real estate business. Things like Marketing, Building Relationships, Networking, Social Media, Search Engine Optimization, I could go on and on.

Here is the problem. Many Realtors have not contacted their databases in years. Yes….I Said YEARS! I understand the temptation to target the “low lying fruit” (Short Sale and Foreclosure) as it seems like the market is dominated by them but what is the cost? When the market returns, those agents that have not spent any time building lead generation models and systems will be at a distinct disadvantage. Some REO agents could literally go from 300 deals one year to 3 the next! I call it “The Great Reset”. It’s not too late to begin to add passive lead generation systems into your business.

Lets meet for coffee to discuss how I can help you grow your Real Estate business.

For All Your Arizona Marketing, Escrow and Title Needs

Tags: realtor marketing
Posted in Inbound Marketing | 2 Comments »

iphone 4 is a gamechanger for web 2.0 REALTORS

Sunday, June 13th, 2010

Unless you live under a rock, you know that the new iphone (iphone 4) is coming out this month (June 2010). The iphone is one of those devices that does it all, those that have one not only swear by it, they can’t imagine their lives without one-myself included. The new iphone will have video calling, an upgraded display, a 5 megapixel camera with LED flash and HD video recording (to name a few). It’s the HD video recording that makes this a game changer for me and you as a web 2.0 REALTOR. Anyone that knows me, knows that I am on a quest to get as many of my clients to embrace and start using video in their business’. The new iphone will allow us to instantly record a thought, virtual tour, Value Proposition, Unique Selling Proposition, really…whatever… edit it using imovie (another added feature to iphone 4) and instantly upload it to youtube, vidler, facebook, twitter etc… This is a gamechanger for your real estate business. As a current iphone fanatic I have AT&T. Although I would pay a premium to get the new iphone, a free upgrade would be nice so, I called AT&T to ask if I was eligible for an upgrade to iphone 4 and they gave me these instructions which I am now passing on to you:

If you are an existing AT&T user, you can instantly check your AT&T iPhone upgrade eligibility by calling *639# The text message you receive back from AT&T will be one of the following.

DECLINED- “A full discount on a standard handset or iPhone upgrade is not available at this time but you may qualify on 02/21/2011. We can offer you a discounted iPhone upgrade at a higher price with a 2-yr commitment and an $18 upgrade fee. Please visit a participating iPhone sales location for pricing on this offer.”

PARTY!

iphone 4 here I come!

If you are a REALTOR or loan officer in the Phoenix Metro area that is ready to embrace web 2.0 including video….lets talk, I can help

For All Your Marketing, Escrow and Title Needs

Tags: iphone
Posted in Inbound Marketing | No Comments »

Do Marketing Services For Realtors Offered By Arizona Title Companies Work?

Sunday, May 23rd, 2010

Alejandro is back and he is funnier than ever! ~~Alejandro~~ Hondro calls a few Arizona title companies and asks one simple “pointed” question. As a Realtor, “How Can You Help Me Grow My Business?“ Can you guess the answer?

What is your opinion about marketing services offered by title companies in Arizona?, Good, Bad, Indifferent?

For All Your Marketing, Escrow and Title Needs

Tags: Marketing Services For Realtors
Posted in Alejandro, Inbound Marketing | No Comments »

Missing! Out On Great Service

Thursday, May 6th, 2010

If you are a REALTOR in Arizona and you are not getting the benefit of a marketing representative then you are MISSING! out on a great service. Marketing rep’s for title companies in Arizona have 2 main purposes, promote the company they work for and help you grow your business.. Most of them are very good at one, and the other-”Not So Much”.

Why?

Well, if you sit down with a marketing rep, they are most likely going to spend most of the time telling you how amazing the company they work for is, how amazing the escrow officers are, how amazing the service is……but how does any of that grow your business? Sure great service is important but call me crazy- I actually think that fantastic service should be a bare essential to be in business. Who gets into business to provide OK service?

Marketing-Marketing provided by title companies usually consists of template websites, postcards, flyers, call capture-things along those lines. The problem-90% of buyers are going to the internet first when looking for property, 70% of those buyers will work with the first agent they come across. So….if you want to grow your business, you need to be one of the first agents a potential buyer/seller comes across. That means Search Engine Optimization or SEO for short. SEO is what gets you and your business found in search engines like Google, Bing and Yahoo. You are wasting time and energy if your marketing rep cant help you get found where over 90% of your future clients congregate-the internet.

How am I different? I am a marketing rep that gets it. I understand how to get you and your business found in the search engines and I can show you how to do it. I also have a network of trusted professionals that can handle all your technology needs, from custom WordPress and fan pages to Search Engine Optimization. Want proof? You found my website didn’t you?

For All Your Marketing, Escrow and Title Needs

Tags: Arizona Realtor Marketing, realtor marketing
Posted in Inbound Marketing | No Comments »

Realtor Marketing-A Consumers Point Of View-Mine

Tuesday, April 27th, 2010

How is your marketing? Does your marketing speak to you? Does it speak to anyone?

As a Realtor, your marketing is imperative to your success. While you may have a sphere of influence, you need marketing to attract new clients, and stay “top of mind” with past clients.

Boy-oh-boy has marketing changed. I remember when I first started in the business almost 10 years ago, It was acceptable commonplace for a Realtor to pose on a Mercedes, in front of a multi-million dollar home with the caption “results for you”. Today that kind of marketing may be seen as self-serving or egotistical by the consumer. As a title rep, I market to you-the Realtor. Whenever I put together a blog post, facebook status update, tweet, video etc… I always ask myself “who I am speaking to?“ Do you do the same?

It’s kind of funny but most of the marketing that I see in the Real Estate community looks like it was written to attract other Realtors. I know it’s not intentional, but this often happens when you don’t stop and think about who you are actually speaking to.

Some observations.

Designations

Designations speak to other Realtors more than they speak to the consumer. The fact that you are a GRI, ABR, CRS, or E-pro means very little-if anything to the consumer. Why? Because the consumer has no clue what any of these designations mean-better yet, they have no clue what the value or end benefit is for them. Think about it, Do you really care that your car salesman is GBY accredited? (I made that up by the way).

Your “For Sale” Sign

Today almost 87% of buyers go to the Internet first when looking for property. Evo Terra calls them “digital citizens”-YES, I am one of them…I bet you are too. As a Realtor you may see your sign, with your sign riders, postcards, flyer box, call capture, open house, etc. as a successful marketing strategy. Do you know what the Digital Citizen sees? “For Sale”, that’s it. That’s because, as elaborate as your marketing is, a digital citizen will simply pull out their mobile device- iPhone, blackberry, HTC, Droid what have you, and simply select a Real Estate Application like Trulia or Realtor.com or any of the other 1000′s of apps that are available today and download the information-bypassing you entirely. There are over 300 real estate applications just for the iphone.

The Product

What is the Product? Every sales person needs a product to sell. Is the product “You” or is it the Property? While its natural to believe that you are the product (because of your expertise, and your education, time in the business etc). Respectfully, they don’t know you. At least not yet. The product that makes the phone ring or your website get “hits/visitors” is the property. That means that you may be better served having your marketing speak more about property than you or your company.

Postcards

I don’t know about you but I read my mail in the kitchen over the garbage can, and that’s where your glossy, full color, jumbo postcard goes. Don’t feel bad though, there are countless other pieces of direct mail, solicitations and magazines with it. If we have already concluded that 87% of buyers go to the Internet first when looking for property, we would have to assume that anyone that uses postcards is going after the 13% that doesn’t. Now don’t get me wrong, I am not entirely against postcards. I think postcards can be a successful part of a Realtors marketing strategy if they are used to drive traffic to your website or blog, or there is a particular message that speaks to a particular segment of the population-targeted marketing. (Attention Residents of Val Vista Lakes-with No Computers!).

Facebook

Facebook is a phenomenal tool for Realtors, IF you know how to use it correctly. You may not be aware of this but there is an invisible social contract within facebook. When I agree to be your “friend”, I expect to hear about your day, or movie recommendation, restaurants, kids, advice, questions, etc.. and I expect to provide you with the same. I don’t expect to be solicited by a sales person, and this is where the break down occurs. Many Realtors see Facebook as a soundboard or billboard to market their listings. This will get you ignored very quickly. Count the last 10 posts you made on your wall . How many of those are Real Estate related? If there are a lot of them you are losing your audience. They will tune you out.
Would a Dentist always post something about teeth? Take a look at these cavaties!! NO! Look at it like this. How would you feel if every time you logged in to your facebook account, there was a sales person talking about “tires”? Yes, tires-the kind that goes on your car. Big tires, little tires, sport tires, truck tires, tires with rims, NEW TO THE MARKET Tires, REDUCED Tires, you name it…Tires. After awhile you would be annoyed by this person and you would probably “un-friend” him/her. One thing is for sure, you probably won’t be calling, emailing, DM that person when you finally are in the market for “tires”. I know I wouldn’t. When it comes to facebook, if you are going to discuss real estate, keep it interesting. The fact that you listed a house isn’t interesting, the fact that you listed Brad Pitt’s house -Is. Not that facebook isn’t a great place to market your listings, it is but it should happen on your fan page primarily. Facebook fanpages are indexed in the search engines, Google, Bing, Yahoo,. Even better, when someone becomes a Fan of your Real Estate page, they are telling you that they want real estate information. Just don’t mess this one up by talking about MaryKay or Xango, as the social contract has them expecting to get Real Estate Information. Check out my fanpage HERE. Another tip. Always read what the people in your sphere of influence say on your news feed. Engage people. Do you think that if you comment on what someone else says, that they would be more likely to comment on what you say? Absolutely!! Be willing to share some personal information, that is how your customers what to connect with you. Don’t just post, conversate……

Blogs

You don’t have one. And if you are one of the 12% of Realtors nationally that is forward thinking enough to have a blog, you don’t update it regularly. Why? Not updating your blog regularly with valuable, fresh content is like sending your monthly newsletter out twice per year. Having an Internet presence has never been cheaper or easier than it is today. Remember, 87% of buyers go to the Internet first when looking for real estate and you don’t have a blog? Even better, 70% of buyers will select the first agent they come across….but you need to be there first. Get a Blog, one with an IDX feed. Great blog options are Page.ly, ActiveRain and WordPress. If you are new to blogging, start with ActiveRain.

Video

The consumer wants more video! Did you know that YouTube is the 2nd largest search engine in the world behind Google? Think about it, if you have a choice of reading something or watching a video about it, which would you choose? Video marketing, video blogging (Vlogging) is a huge resource for you and your business. Go out and get yourself a digital video camera that easily uploads to youtube, facebook and twitter and start marketing. A good choice is the Flip Mino. It’s usually available for less than $200, shoots HD video and is easily uploaded. Even better, if you make a video, upload it to youtube and embed it in your text blog, you will get the benefit of increased SEO-Search Engine Optimization-from youtube and your blog.

So, How are buyers finding homes? According to NAR, Out of 100% :

49% are already working with a Realtor. Friend, relative or FSBO

that means you can only focus on the 51%. Of the 51%, this is how they reported they found the home they purchased.

Internet 71%
signage 4%,
newspapers 24%,
homebooks 1% (Homes and Land, Luxury Home magazine etc.

Did you know that 96% of first time buyers use the internet to find property?

If you are a Phoenix metro area Realtor and would like help with your online marketing presence, call me.

For All Your Marketing Escrow and Title Needs

Tags: Facebook, Marketing to the consumer, Twitter, Youtube
Posted in Inbound Marketing | No Comments »

Arizona Realtors-Is Your Marketing Rep Stuck In Web 1.0 Marketing?

Tuesday, April 20th, 2010

Arizona REALTOR’S and Lenders are always looking for ways to increase their business and/or cut their costs. In a traditional market, a title company, specifically a marketing representative at a title company would help try to help them increase their business.

How would they do this?

In the Web 1.0 world, postcards and flyer’s were a staple of title reps here in Arizona. REALTOR’s and loan officers would call me left and right saying “Hey Stephen, can you help me with these just listed cards” or “Hey Stephen, Can you help me with this Just Sold Card”, or, “Hey Stephen, Can you help me with these flyer’s to announce this open house or buyer seminar or community event” or, well, you get the point.

Then something interesting happened.

Web 2.0.

To understand Web 2.0 we first have to understand web 1.0.

Web 1.0 is the time when websites only allowed the consumer to read the Internet, there was no participation. Web 1.0 was Netscape. The information the consumer found might have been useful but there really was no reason for them to return again later…the content never changed. In web 1.0 consumers would visit a website but there was no dialogue, no opinion no participation and limited value.

Web 2.0, (which we are in now) is the complete opposite. Web 2.0 is about interaction and opinion. Web 2.0 is Blogging, Facebook, Twitter, LinkedIn, Myspace, YouTube, Flcker, Adsense, Adwords, RSS Feeds, Widgets, and on and on and on.

Web 1.0 is about Reading while Web 2.0 is about Writing.

Web 1.0 is about Text while Web 2.0 is about Video

Web 1.0 is about Microsoft and AOL while Web 2.0 is about Google and Bing

Web 1.0 is about dial-up while web 2.0 is about High Speed or Broadband

Web 1.0 is a lecture while web 2.0 is a conversation

Web 1.0 is you go to them while web 2.0 is they come to you

Why does any of this matter?

Because I see so many Arizona Real Estate professionals still living in the Web 1.0 world at a time when your potential clients have moved on to web 2.0.

First rule in sales….Go where the fish are. The fish (your past, present and future clients) are on FB, Blogs, Youtube, Twitter…are you?

Are you still working with a title company or title rep that employs web 1.0 tactics? How would your business benefit if you had a business partner that understood and embraced web 2.0 tactics?

At this point I would normally list all the ways that I could help you grow your business, but that’s text-that’s web 1.0. Instead, I will employ a Web 2.0 tactic…..Video. Since it’s not really cool to toot my own horn, I will let my 1 year old son, because even a 1 year old can tell that you that your business depends on web 2.0.

If you are a REALTOR or Loan Officer that is in the Phoenix Metro Area, and you would like to discuss how I can help you build your business, please call me

For All Your Marketing, Escrow and Title Needs

Tags: Web 2.0 Marketing
Posted in Inbound Marketing | 2 Comments »

Do You Know What Percentage Of Buyers Start Their Home Search On The Internet?

Wednesday, April 7th, 2010

87%.

87% of buyers start their home search on the Internet.

80%.

80% of buyers will choose the first agent they come across to work with

Want to increase your business? Be the first agent that a buyer comes across. That’s where we can help. I say “we” because I am not an individual, I have a network of people that will help you.

I’m a marketing representative for Old Republic Title Agency here is the Phoenix Metro Area. I can help you build your business.

How ?

Great Question!

Most REALTOR’s are still using Outbound marketing techniques to build their business like

Flyers
postcards
tradeshows
door knocking
purchased lists
Email Blasts
Cold Calling

These are considered interruption marketing where a REALTOR pushes his/her message out far and wide hoping that it resonates with that needle in the haystack that is considering buying or selling at the moment your message lands -if it lands at all. Outbound Marketing techniques are becoming less and less effective because the average consumer is overwhelmed by over 1500 marketing interruptions per day, like you and I, (we are consumers too) they are figuring out better and better ways to block them out. Examples are, Caller ID, DVR or TiVo, Satellite radio, junk mail, Do Not Call lists, no soliciting etc..

Rather than spend lots of your time and money on Outbound Marketing to the masses of people who are trying to block you out, we suggest using “Inbound Marketing” techniques where you help yourself “get found” by people already learning about buying or selling Real Estate in Arizona.

I will help you with implementing Inbound Marketing techniques or Permission based marketing tools like

Custom WordPress Blogs
ActiveRain
Facebook
Facebook Fanpages
Search Engine Optimization or SEO
Twitter
Youtube
LinkedIn
Review Sites like Yelp
RSS Feeds
Landing Pages

Inbound marketing is bringing your customers to you. The best part is, Inbound marketing tools and techniques are a lot cheaper and more effective than outbound marketing tools.

So, here is my question to you: If I can provide you with the same level of service or better than you currently receive AND I can help you build your business…..Can we do business?

If the answer is yes, lets meet for coffee.

Stephen Garner, Marketing Rep
Old Republic Title Agency
480-223-8113
MyTitleGuy@Me.com

For All Your Marketing, Escrow and Title Needs

Tags: Inbound Marketing Tools For Realtors, Marketing Tools For Realtors
Posted in Inbound Marketing, Marketing | 1 Comment »

Arizona Realtors, Is Your Marketing Rep A Business Partner Or An Order Taker?

Tuesday, April 6th, 2010

Arizona REALTOR’s: If I can promise you the same level of service as you currently receive (or better) and I can help you increase your business, Can we do business?

I know it sounds like a silly question but its a serious one.

I want to help you increase your business.

I am a marketing representative for a local title company. Normally I would start a conversation with you by saying “my escrow officers provide fantastic service”. Normally. Because of the downturn in the housing market and the overall economy, the only escrow officers that should be left are the good ones. So every escrow officer should provide fantastic service. {should}.

Now that we have that part out of the way, I have a question for you.

Are you getting the value from your marketing rep?

We have already established that you have a good escrow officer, what about the rep you work with?

Did you know that title companies in Arizona hire marketing reps to help you increase your business?

So…..is he/she? Do you have a Business Partner-Or an Order Taker?

When is the last time that your marketing rep, did something or showed you how to do something that increased your business?

If the answer is “never”:, than stop reading immediately and call me. After all, we have already established that I have great escrow officers too.

I have a proposition for you: I want to provide you with a fantastic escrow officer, and at the same time….help you increase your business.

Does that sound fair?

How will you do this Stephen?

Great question!

Did you know that 87% of buyers start their home search on the Internet?

Did you also know that 80% of buyers will choose the first agent they come across to work with?

That means that part of the way to increase your business is, be the first agent that a buyer comes across. That’s where we can help. I say “we” because I am not an individual, I have a network of people that will help you.

My network and I will help you increase your business using the Internet.

I have a network of professionals that will help you increase your web presence and your Search Engine Optimization (SEO) using tools like

Custom WordPress Blogs
ActiveRain
Facebook
Facebook Fanpages
Twitter
Youtube
LinkedIn
Review Sites like Yelp
RSS Feeds
Landing Pages

These are all considered Inbound Marketing techniques or permission based marketing. Inbound marketing is bringing your customers to you. Best part, its usually a lot cheaper and more effective than outbound marketing tools or Interruption Marketing tools like

Flyers
postcards
tradeshows
door knocking
purchased lists
Email Blasts
Cold Calling

where a REALTOR pushes his/her message out far and wide hoping that it resonates with that needle in the haystack that is considering buying or selling at the moment your message lands -if it lands at all. Outbound Marketing techniques are becoming less and less effective because the average consumer is overwhelmed by over 1500 marketing interruptions per day, like you and I, (we are consumers too) they are figuring out better and better ways to block them out. You know, Caller ID, DVR or TiVo, Satellite radio, junk mail, Do Not Call lists, no soliciting etc.. Another reason traditional real estate marketing techniques are becoming less successful is that the cost of learning about something new or shopping for something new using the Internet is so low. It’s immediate gratification. When is the last time you used a phone book for it’s intended purpose?

Rather than spend lots of your time and money on outbound marketing to the masses of people who are trying to block you out, we suggest using “inbound marketing” techniques where you help yourself “get found” by people already learning about buying or selling Real Estate in Arizona.

So, which one is your marketing representative providing you with?

Call or email me to get started on the path to more business at less cost.

Stephen Garner
480-223-8113
MyTitleGuy@Me.com

For All Your Marketing Escrow And Title Needs

Tags: Inbound Marketing For Realtors
Posted in Inbound Marketing, Marketing | No Comments »

Evo Terra to teach Facebook 101 class at Arizona School of Real Estate

Thursday, April 1st, 2010

If you have been wondering how to integrate Facebook into your business, this is the class for you. This class will be taught by one of Arizona’s finest Social Media Experts. Evo Terra has been hired by NAR for national speaking engagements to discuss some of his accomplishments and expertise in the new world of Social Media marketing. If you do not use, do not want to use, do not understand what is, or want to use Social Media, you do not want to miss this class. This is a Smurcle.com/ MyTitleGuy Exclusive! Read on for class registration.