Last week Facebook announced that it now has over 400 million active users, Let me say that again……Facebook has more than 400 Million users. Even more amazing…..225 million of those were added in the last 12 months! To put this statistic in context, the population of the United States is a little over 300 Million. We all belong to the country of Facebook.
These days you would be hard pressed to meet anyone that does not have a facebook account. In fact, I can tell a-lot about someone that does not have one, to which my usual reply is “They still make you?” I guess I can understand if you are in the Witness Protection Program, probably don’t want your “friends” to know where you are…..everyone else; “not so much”.
According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN. Some believe social media sites could become the web’s next search engine. If you pay attention to the changes Facebook has made recently, you have noticed the search bar. Search used to be limited to searching just Facebook, not anymore.
Facebook Search
15 percent of traffic to major Web portals like Yahoo, MSN and AOL came from Facebook and MySpace. Most of that traffic, 13 percent came from Facebook. A quick search for “MyTitleGuy” within Facebook produced the following results:
MyTitleGuy Search
As a Realtor or loan officer, all this really doesn’t mean much unless you know how to use Facebook to drive traffic to your website or Blog. Problem is, whether you are using outbound or inbound marketing techniques, most sales people don’t know where there their leads come from. I can tell you that as much as 20% of traffic to my blog comes from Facebook. To demonstrate this in terms relative to you, I searched within Facebook for Chandler Real Estate. See below.
Chandler Real Estate
Whether you work for a large or small brokerage, there is not much incentive for a competing Realtor to share the benefits of Facebook and social media as a whole with you…a competitor. Me on the other hand, I believe in the old Brian Buffini saying “Give it out in slices and it will come back in loafes”
So…..who wants a slice?
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For All Your Escrow And Title Needs
