I’m a title rep. That’s what do. I help Realtors and Loan Officers increase their business with the hope that they will use my company, Old Republic Title Agency in Arizona for their escrow and title needs. 2 years ago a meeting with a potential client went something like this:
Client: “Hey Stephen, Can you help me with some flyer’s and postcards for my new listing or house I just sold?”
Fast forward to today. Now I usually get:
Client: “Hey Stephen, Can you help me with some flyer’s and postcards for my new listing or house I just sold?”
No your eyes are not playing tricks on you, it is the same question.
That’s the point. In today’s day and age the biggest challenge I run into is surprisingly not getting Real Estate professionals to work with me. No, the challenge I run into is finding a way to make them understand that their traditional method of marketing is less successful-if it works at all.
If you are like me you open your mail in the kitchen, over the garbage can. Why….easier to dump all the junk mail.
If someone doesn’t know you, or what you represent, or your product, or your service, than regardless of how glossy and beautiful and full color and JUMBO your postcard or flyer is, it most likely will end up in the garbage. Its true. Even if a potential buyer or seller was to save your beautiful flyer or postcard-what are the chances they will remember it or even better-find it when they need it? I know I wouldn’t (you should see my desk!)
So what can you do about it? BLOG.
87% of us-You, me, your past clients, your future clients go to the Internet when they are looking for real estate. They probably don’t say “I want to sell my home, now where is that beautiful-Jumbo-full color postcard Joe Blow sent me 6 months ago?” We deal with immediate gratification and immediate gratification comes in 2 words: Search Engine.
One of the things I leave a potential client with at the end of our meeting is “If you are not blogging, (or using social media) you are leaving money and deals on the table”. I always tried to explain that but never had the data I needed to support it.
Until now.
My friends at Hubspot just tweeted me (yes I tweet too-@MyTitleGuy follow me!) an interesting post regarding blogging.
They looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in their sample blogged, 736 didn’t.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Hubspot.
Hubspot Link Data
Hubspot Indexed Pages
Blogging is really not that hard, look at me, I just did it- and you just read it.
I look forward to the day when I ask “Do You Have A Blog” and the answer isn’t “a what?”
If you are a Realtor or Loan Officer in the Phoenix Metro area, lets talk. I would love the opportunity to earn your business. Besides…Your Title Rep didn’t tell you about this.
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